Restaurant Marketing 101: Tips to Leverage Social Media for Your Restaurant

Over 80% of restaurants use social media for marketing compared to just 66% of other businesses? As a restaurant owner or decision-maker, you need to understand that the restaurant marketing landscape has changed considerably. One of the most critical aspects of modern marketing for restaurants is the strategic use of social media.
Here are some actionable tips for leveraging social media for your restaurant, which can help you build a loyal customer base and improve your bottom line.

Embrace the Power of Visual Storytelling

Instagram is a visual platform, making it an ideal tool for Instagram marketing for restaurants. Regularly share high-quality, mouth-watering images and videos of your dishes. Leverage the power of Instagram Stories and Reels to show behind-the-scenes content, such as the cooking process, the decor, or your staff in action. This kind of content not only engages your audience but also builds a connection and stimulates curiosity about your restaurant.

You can read our Restaurant Branding Guide for more tips on visual storytelling for your restaurant.


Incorporate User-Generated Content

Encourage your customers to share their experiences on social media. Their posts act as mini-recommendations that can help bring more patrons to your restaurant. As part of your restaurant social media marketing strategy, regularly repost user-generated content, and don’t forget to acknowledge your customers’ efforts by tagging them.

How Clay Handi Utilized User-Generated Content for growing their sales by 30% in 3 months.


Harness the Virality of TikTok

TikTok marketing for restaurants offers a unique opportunity to reach younger demographics. Create fun, engaging content that invites interaction, such as challenges or dances associated with your restaurant. The key here is creativity and authenticity that is valued by TikTok users.

Collaborate with Influencers

Partnering with food bloggers or local influencers can drastically boost your visibility on social media. Their followers trust their opinions, and a recommendation from them can bring a significant increase in customers. Make sure the influencers you choose align with your brand’s values and target audience.
Tip: Try to contact with food bloggers that are nearby your restaurant.


Offer Exclusive Deals

A great strategy to incentivize your followers is by offering exclusive deals. You can give discounts to those who follow your social media pages or those who share your posts. This not only encourages customer engagement but also helps in word-of-mouth marketing.

Utilize Social Media Advertising

Invest in social media marketing services offered by a reputable food and beverage marketing agency. Running targeted ads on platforms like Instagram and TikTok can help you reach a broader audience. By specifying the demographics, interests, and behaviors of your target customers, you can ensure your ads are being seen by the right people.

In conclusion, social media is a crucial tool for any restaurant’s marketing efforts. If you are unsure how to start or optimize your restaurant’s social media marketing, consider  partnering with a social media marketing agency. With their expertise and resources, they can create a tailored strategy that meets your restaurant’s unique needs.




  • Embrace Visual Storytelling: Platforms like Instagram are perfect for showcasing your restaurant’s offerings. An example of this in action is the success of Shake Shack, whose Instagram feed is a mouthwatering array of their dishes, making their followers crave their menu.
  • Incorporate User-Generated Content: By reposting customer photos and videos, you not only engage your audience but also build authenticity. Starbucks often shares user-generated content, effectively creating a community around their brand.
  • Harness the Virality of TikTok: Chipotle is a brand that successfully leverages TikTok, with their #ChipotleLidFlip challenge going viral and significantly increasing their brand exposure.
  • Collaborate with Influencers: Sweetgreen frequently collaborates with health and lifestyle influencers, which aligns with their target market and helps increase their visibility.
  • Offer Exclusive Deals: Many restaurants, like Domino’s Pizza, use their social media channels to promote exclusive deals, driving both online and offline sales.
  • Utilize Social Media Advertising: McDonald’s utilizes Instagram’s ad platform to reach their audience, with targeted posts that speak directly to their customers’ cravings.


Remember, in the world of restaurant marketing, social media isn’t just about broadcasting—it’s about conversing and engaging with your customers. At Fullbelly we specialize in  the restaurant industry, and our team is ready to help you with best restaurant marketing ideas. Contact us to learn more.

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